What makes the Kyoorius Creative Awards unique?
Every piece of work entered is judged on its own merit. There is no bronze, silver, and gold. There is only work that’s worthy of our Elephants, and work that isn’t.
Non-Hierarchal Award Structure
Open Juries and Transparent Process
We have nothing to hide when it comes to our judging process. If you’re interested, you can literally see for yourself.
We are the first Indian advertising awards to have the best creative minds from across the globe as jury members alongside the best creative minds from our country.
Multi-National Jury
The Zee Equality Award, presented by Indian Creative Women
Created in collaboration with Indian Creative Women, the Zee Equality Award is one of the only advertising awards that celebrates and honours the work that has a positive impact on gender inequality in India through innovative thinking.
In partnership with ICW, all the entries we receive are filtered to ensure no overtly sexist, sexual or otherwise biased work makes its way through. Our jury can take this call as well, if they find work that doesn’t meet these standards.
Flagging Regressive Work
Meet The Elephants
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Meet The Elephants 〰️
Baby Elephant
Stellar work that meets all of the stringent judging criteria is honoured with The Baby Elephant. This is work that deserves to sit at a higher notch than the mass of advertising, design, marketing communications or visual communications work seen by one and all. Winners of the Baby Elephant are featured in the Kyoorius Awards Annual.
Traditionally, only 10% to 15% of all entries submitted are deemed worthy of a Baby Elephant.
Blue Elephant
The Blue Elephant is recognised as a symbol of the very highest creative achievement. All winners receive the Blue Elephant trophy, are showcased in the Kyoorius Awards Annual, and are eligible to use the Blue Elephant mark for publicising their work.
Traditionally, only 1% to 3% of total entries submitted are honoured with a Blue Elephant.
Purple Elephant
Created in collaboration with Indian Creative Women, the Purple Elephant recognises and rewards work that has addressed and impacted gender inequality in India through innovative thinking. The work may include powerful representation of gender, and should set out to create a positive impactful change.
Black Elephant
The Black Elephant is reserved for truly outstanding, best of show work that sets and surpasses the global standards of excellence and practices. A highly coveted, rare, and most prestigious achievement, a Black Elephant winner is showcased in the Kyoorius Awards Annual, and is eligible to use the Black Elephant mark for publicising the work.
Since 2014, only 23 works have won a Black Elephant.
There have also been years where no entry has been deemed worthy of its high stature.
How can entering your best work make your business better?
In the ocean of creative agencies, an award-winning one is an island. When you win, you not only show your creative prowess but also cement yourself as the greatest go-to agency in that category. That makes your island the hottest spot in town.
Stand Out
When your work wins, the best want to work with you. Why tell them what makes you special when you can show them instead?
Attract The Best Talent
When the best in business judge and award your work, the rest of the industry takes note. And so do potential clients.
Make Your Mark
Any shop is only as good as the people who are a part of it. An award shines the spotlight on your team and recognises their hard work.
Give Your Team The Spotlight
Regardless of winning or not, submitting the work allows you to asses and examine where it stands amongst the rest. And what you need to do to make sure you stand above the rest.