Everything You Need To Know
10-Step Kyoorius Creative Awards Process
01.
Does Your Work
Meet The Eligibility Criteria?
You are eligible to enter if:
You are a professional, freelancer and agency who has worked on a piece of work for a corporate, brand or business in India.
You are a client and want to enter work either created by an internal team or an external agency.
NOTE: Work cannot have been entered in the same category by two or more separate entrants.
All work must be published or commercially released for the first time between January 1, 2023 – March 31, 2024
“Published or Commercially Released” means the work appeared in a form of mass media exposed to a substantial audience.
Any self-promotional for your own company, but only if it was released commercially and made available to potential customers.
Any work that has won at other award shows.
Work made in any language as long as you provide English subtitles / translation for the jurors.
What work is eligible to enter?
What work is not eligible to enter?
Work that has been entered to the Kyoorius Creative Awards earlier.
Any concept work or work created solely to win awards.
Same piece of work that is being entered by the same or different entrants in the same category.
The exact same piece in different executions may NOT be entered into the same discipline or category.
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Who can enter?
Professionals, freelancers and agencies who have worked on a piece of work for a corporate, brand or business in India can enter.Is there a limit to how many entries one can enter?
No. You can enter as many entries as you like.Can I submit work that has already been entered to the Kyoorius Creative Awards earlier?
No. However, if there has been significant development of a project, you can enter the same again.Can I submit work that has already won at another award show?
Yes.Can I submit concept work or work that’s been created to win awards
Absolutely not.Can two companies enter the same work in the same category?
No. Two different entrants cannot enter the same work in the same category. In case of duplicate entries, we will only accept the entry that was paid first. However, the same project may be entered by two different entrants in different categories.Can I enter work if I am the client?
Yes. As a client you are eligible to enter a piece of work that has been either created by an internal team or an external agency. This work cannot have been entered in the same category by two separate entrants.Can I enter self-promotional work
Yes, you can enter self-promotional for your own company, but only if it was released commercially and made available to potential customers.
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Kyoorius reserves the right to review all entries questioned during the judging process. Not complying with the rules and/or attempting to enter fraudulent work will result in the following:
An agency, the regional office of an agency network, or the independent agency that enters an ad made for non-existent clients, or found to be made and run without a client’s approval, will be banned from entering Kyoorius Creative Awards for 5 years.The team credited on the fake work will be banned from entering the Kyoorius Creative Awards for 5 years.
An agency, the regional office of an agency network, or the independent agency that enters work that has run once, on late night TV, or has only run because the agency produced a single piece of work and paid to run it themselves, will be banned from entering the Kyoorius Creative Awards for 3 years.*
*Note: Kyoorius reserves the right to review ‘late-night, ran once and launch versions’, at discretion. If it is determined that the work was created expressly for award show entry, the penalty will hold.
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By submitting your entries, you acknowledge and agree to the following terms:
All entries become the property of Kyoorius Communications Pvt. Ltd. and will not be returned.
Kyoorius may request proof of publication for all entries, including additional proof of initial publication and/or air date within 15 days of the request.
Entrants grant permission to Kyoorius to display, copy, or play the entries at times deemed appropriate. Kyoorius may make material entered into the Kyoorius Creative Awards available for educational and reference purposes, including electronic publishing.
If any network or local television or radio station agrees to telecast a program relating to Kyoorius Creative Awards, entrants agree to obtain necessary permissions and cover any talent or other residual charges incurred by including their entry in the program.
All entries are subject to the rules of Kyoorius Creative Awards, and decisions of the audit, including qualifications and categories, are final.
After the audit, any disputes will be decided by the Kyoorius Board of Directors, who reserve the right to disqualify work found to be fatally compromised as to originality or veracity.
02.
What are the categories?
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Press
Outdoor
Radio & Audio
Film
Broadcast
Digital & Social Media
Integrated
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Press
Outdoor
Film
Radio & Audio
Digital & Social Media
Experiential
Integrated
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Industry Craft
Film Craft
Digital Design & Craft
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Commerce
Direct
Experience & Activation
Technology
Creative Use Of Data
Creative Use Of Media
Creativity In PR
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Branded Content
Gaming & Virtual Worlds
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Health & Wellbeing
Pharma & Medical
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CSR Campaigns
Public Servce Announcements
Purpose & Cause-Based Marketing
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Created in collaboration with Indian Creative Women, the Purple Elephant recognises and rewards work that has addressed and impacted gender inequality in India through innovative thinking. The work may include powerful representation of gender, and should set out to create a positive impactful change.
In its quest for gender equality, and in further collaboration with Indian Creative Women, Kyoorius has also added a new guideline for the judging process. This guideline aims to filter out any work that objectifies women, shows overt sexualization, has unrealistic beauty standards and shows women in harmful gender stereotypes. Jury members can decide if the work is sexist beyond the above-mentioned considerations too.
How to choose the right category?
Read the submission guide thoroughly. Every category and sub-category has descriptions that will help you evaluate if your work fits a particular category.
Make sure you have the relevant work to enter a category.
For example, if you have only done activations on only 1 platform and shared it on another platform, do not enter the piece of work in Integrated Campaign.Please avoid entering in all the categories.
03.
Crafting
Your Entries
As per the submission requirements of the categories you have chosen to enter in, you will have to start crafting your entries. Ensure you meet these basic hygiene checks while creating your entries.
The Basic Checks
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File size ≤ 200Mb
Aspect Ratio: 16x9
Resolution: 1920 px x 1080 px
Format: mp4/mov
Codec: H.246 (max bitrate 8196 kbps)
Audio Compression: AAC
For Case Study AVs, please don’t exceed the durtion of 120 seconds.
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File Size ≤ 5 MB
File Formats: jpg/jpeg
Dimensions: Longest side ≥ 2400 px
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Please make sure the URL you share is active.
If your website is behind a paywall, please provide details to go past that.
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File Size ≤ 200 MB
File Formats: mp3
Tips
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The video bitrate must be a minimum of 8.5 mbps (or 15 mbps if HD).
Your file must be multiplexed with audio and video in one single file.
Apply subtitles or dubbing to the work if necessary.
Use the entry title or part titles as the file name.
Do NOT add a clock or slate at the start.
Do NOT use your company logo or branding anywhere in the film.
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Describe the idea or solution first, then go on to explain objectives, context and results in more detail later.
Show all elements of the project as they were originally released.
Emphasise the creative idea and its relevance to the audience.
Elaborate, costly films are not a must. Simple films with a clearly presented idea are just as effective.
Ensure the film is shorter than 120 seconds.
Judges will stop films that are longer than the time allowed.
Use entry or part titles as file names where possible.
Ensure the Presentation Film narration is in English.
Do NOT wait until the end of the film to reveal the solution.
Do NOT use your company logo or branding anywhere in the film.
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The webpage must be viewable on a Mac, using Chrome.
Provide a direct URL link to the original execution.
If the URL is no longer live supply a holding page which hosts only the original execution.
The URL must be live from submission date until June 2024.
Do NOT submit a case study page if the site is live.
Do NOT use your company logo or branding on the web page.
Do NOT use your company name or branding in the URL address.
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Judges will watch the Demonstration Film first, and then view the digital execution if they wish.
Clearly show how the digital work functions and how users interact with it.
Ensure the Demonstration Film narration is in English.
Only show a demonstration of the digital execution, do NOT show other elements of the campaign i.e. objectives, context, results.
Do NOT include your Demonstration Film in the URL submission.
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Describe the idea or solution first, then go on to explain objectives, context and results in more detail later.
Show all elements of the project as they were originally released.
Emphasise the creative idea and its relevance to the audience.
Elaborate, costly films are not a must. Simple films with a clearly presented idea are just as effective.
Ensure the film is shorter than 120 seconds.
Judges will stop films that are longer than the time allowed.
Use entry or part titles as file names where possible.
Ensure the Presentation Film narration is in English.
Do NOT wait until the end of the film to reveal the solution.
Do NOT use your company logo or branding anywhere in the film.
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Describe your project in 200 words or less; the jury will see this. Please spend time on your descriptions as these will provide context to the jury regarding your work. If you are entering the same piece of work in multiple categories, ensure your description is catered to those categories, please avoid using the same everywhere.
Inspiration
04.
How to submit your entries?
We know it a challenge to create entries, and so we have a handy-dandy video to take you through the site, and a few tips to create bulk entries.
05.
Final Checks
Before you submit your entry, please make sure you check your entries.
Is the entry title as per what you desire?
Have you added the correct description?
Have you added subtitles / translations wherever needed?
Is the entry devoid of your company branding?
Have you credited everyone that needs to be credited?
Are all unique entries devoid of duplicates?
Have you uploaded the correct media for every entry?
We have compiled all the points into a checklist for you to access and use. Upon viewing the checklist, click on the “Duplicate” button at the top right corner so that you can edit it!
06.
Complete Your Payment
What should I do if my payment fails?
In case you have received a message of payment failure, you may try to place the order once again. However, if your amount has been debited, please do not retry – chances are that your order has already been received by us. Please wait to hear from us, before placing your order again.
What are the accepted payment methods for domestic transactions?
We accept the following modes of payment for domestic transactions via our payment gateway for any online payments:
• Credit cards – Mastercard, Visa
• Net banking – All major banks
• Debit card – All major banks
For offline payments, please reach out to any of our Zonal Representatitves.
Can you cancel my order?
Orders can be cancelled (in whole/partially) before the awards entry system shuts, as notified in the key dates. Once the order is dispatched, it cannot be cancelled and our regular return/exchange policies will be applicable.
What is your return policy?
If there are any edits or amendments with your entries or entry orders, please reach out any of our Zonal Representatives. We are happy to help you with your query and will assist you in principle, keeping your interests in mind.
07.
Approvals
& Judging
Approvals
Team Kyoorius reviews each and every entry to ensure it’s fit for judging.
You may hear from team Kyoorius between 19 April - 25 April in case any changes are required to any element of your entry.
Judging
Judging will happen between 26 April - 11 May.
The following is the judging criteria.
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The idea is the foundation of a great piece of work. The judges will look at the strength of the idea in terms of its originality, in whatever shape or form it may be, as it’s subjective. But they’ll also ask questions such as “Has it generated a new perspective on an old problem? Has it added something new to the advertising industry, and the world, at large?”
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The test of a great idea lies in its execution. Have you brought out the full potential of the idea? Does the craft raise the overall level the idea? And is it well produced for the mediums it’s meant for?
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For any piece of work to be impactful, the context of the culture, the product, the environment and the time it’s been created in is extremely important. Is it resonating with the people it was made for? And is it fit for the purpose that it was intended?
08.
The First List
Reveal + GiveBack
The First List will be announced
on 6 May 2024
What is the First List?
The First List is the list of entries that make it through our first round of judging. Those who make it to the first list, are one step closer to winning an Elephant.
GiveBack
Entries that don’t make it to the first list will get 50% of their entry fees back.
Why GiveBack?
Nearly 76% of all entries in any award show do not receive any awards. This deters many agencies, be it networks, and especially independents and individuals, from even entering.
We’ve seen this at the Kyoorius Creative Awards as well. Only 23% to 28% of total entries received make it to The First List, or the entries that are potentially Elephant worthy.
This year, Kyoorius GivesBack.
For every entry that does not make it to the The First List at the 2024 Kyoorius Creative Awards, Kyoorius will GiveBack 50% of the entry fee to the entrant.
It’s a small gesture by Kyoorius, supported and made possible by ZEE, to support the creative community in their goal to use award shows as a way to recognise creative excellence.
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All entry amounts must be paid in full (including GST) before 19 April 2024 to be eligible for judging.
All individual entries that don’t graduate to The First List, will be eligible to take back 50% of the entry amount.
Kyoorius will issue a credit note for the 50% return (including GST) and the refund will happen via Bank Transfer or Cheque depending on details available with us.
All return payments will be made within 30 to 45 days of receiving the individual entrant’s bank details, after the The First List is announced.
09.
Baby Elephants
Baby Elephants will be announced
on 14 May 2024
What is a Baby Elephant?
Stellar work that meets all of the stringent judging criteria is honoured with The Baby Elephant. This is work that deserves to sit at a higher notch than the mass of advertising, design, marketing communications or visual communications work seen by one and all. Winners of the Baby Elephant are featured in the Kyoorius Awards Annual.
Traditionally, only 10% to 15% of all entries submitted are deemed worthy of a Baby Elephant.
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How will I know if I’ve been nominated?
All nominations will be announced via awards.kyoorius.com, on 14 May 2024.What will I win?
The winning entry in each category will receive a gorgeous Blue Elephant which you pick up at the Kyoorius Awards Night, an entry feature in the Kyoorius Awards Annual and the right to use the relevant Blue Elephant Mark.Do I get something if I’m nominated?
A Baby Elephant trophy and entry in the Kyoorius Awards Annual or Showcase.When and how will I get the trophy?
The trophy will be delivered to your office. Co-ordination for when to deliver it will happen once the Baby Elephants are announced.
10.
The KCA24
Awards Night
24 May 2024
Jio World Convention Centre, Mumbai
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What happens at KCA24 Awards Night?
Well, the industry finds out who won the Blue, Purple and Black Elephants! It’s a night to celebrate Indian creative excellence.How do I attend?
Entries that are announced on the First List will be eligible for one pass to the KCA24 Awards Night each.Can we buy passes to the Awards Night?
Yes, you can. Contact the Zonal Representatives to know more.I can’t make it to the awards night, how will I get my trophy if I win?
Start by contacting the Zonal Representatives, and we will make sure that your Elephants reach you in one piece.
Relive #KCA23
Re-live the #KCA23 Awards Night through this YouTube playlist.