Meet The Winners
What’s new at #KCA21?
A new elephant. New disciplines. New categories.
And a new entry and judging system.
After comprehensive dialogue with our jurors, and leading think-tanks of the Indian marketing industry, Kyoorius has re-calibrated the Kyoorius Digital Awards to increase relevance, keep pace, and truly celebrate the digital sphere like never before. And there are new categories that aim to celebrate the challenging year gone by and recognise the agility in execution, collaboration, and increasing scope of work demanded and created by agencies, individuals, and freelancers.
Kyoorius has also launched the ‘Kyoorius Shadow Juror Program’ to spot and develop the industry’s creative leaders of the future.
Zee Equality Award
presented by
Indian Creative Women
Created in collaboration with Indian Creative Women, the Purple Elephant recognises and rewards work that has addressed and impacted gender inequality in India through innovative thinking. The work may include powerful representation of gender, and should set out to create a positive impactful change.
The Purple Elephants will be awarded at the #KCA21 Awards Night.
In its quest for gender equality, and in collaboration with Indian Creative Women, Kyoorius has also added a new guideline to the judging process from this year on. This guideline aims to filter out any work that objectifies women, shows overt sexualization, has unrealistic beauty standards and shows women in harmful gender stereotypes. Jury members can decide if the work is sexist beyond the above-mentioned considerations too.
Key Information
Dates
Entries closed on 15 April 2021.
Judging took place from 26 April to 1 May 2021.
Results on 19 June 2021 at #KCA21 Awards Night.
Who judges #KCA21?
As always, Kyoorius has created a world-class jury comprising international and Indian judges.
What is the cost for each entry?
INR 4000 + 18% GST as applicable.
Meet The #KCA21 Jury
Abhijit has helped build some of India’s most iconic brands. In 2015, Abhijit co-founded Sideways, with the vision of building a creative problem-solving outfit that aims to infuse right-brain thinking into every aspect of a business.
Aditya Kanthy serves as the CEO & Managing Director of the DDB Mudra Group, and oversees operations of the Group’s businesses; DDB Mudra, Interbrand, 22feet Tribal Worldwide and OMD Mudra Max.
Ajay Gahlaut has worked on world-renowned brands such as Pernod Ricard, BMW, KFC, Taco Bell, Dabur, Perfetti Van Melle, Mother Dairy, Pizza Hut, Sprite, Best Foods, HT Mint, Philips, among others.
Anusheela Saha grew up in Kolkata, and has an experience of over 15 years of passionately creating ads and ideas. Her creative mind can sassily move from million dollar brands to the ones started at garage shops.
Arun Iyer has had an interesting journey that has encompassed stints at Otis Elevators, Multiprint Advertising, By Design, TBWA, CNBC-TV18, Lintas, all finally leading up to founding Spring Capital Marketing.
Ashish Khazanchi is rated one of the top creatives of the country, and is responsible for several campaigns you may vividly remember, from Tata Sky’s “Issko Laga Dala Toh Life Jhingalala” to Nerolac’s “Umbrella”, and more.
Ayappa was a copywriter at Orchard Advertising Bangalore before moving to MTV to where he developed his offbeat directing style. He is currently co-founder of Early Man Film, one of the country’s foremost production houses.
Bobby Pawar has oversight across the group, i.e. advertising, digital, media, experiential, and healthcare. Bobby is a 2-time copywriter of the year, and is among the most awarded creatives from India.
Chocka stumbled into advertising when Chennai was still Madras. He had some adventurous stints at Lowe and JWT. The day he realised he was becoming unemployable, he OPN'ed his best innings yet.
Deepa Geethakrishnan is an independent brand and communications consultant with leading agencies and clients like Marico, UL Singapore & HUL. She has over 25 years of experience across brand categories.
Garima Khandelwal is Chief Creative Officer at Mullen Lintas. As a founding member of Team Mullen Lintas, she is responsible for the agency’s marquee work on Motilal Oswal, Tata Tea, MTV Beats, Bajaj Avenger and others.
Gautam Reghunath is a homegrown leader at Dentsu Webchutney having started out as a junior executive in the agency’s Mumbai office ten years ago. He was named the agency’s CEO in early 2020.
Godwin D’Mello has been staring out of the window for the last 7 years at DDB Mudra. During this time, he’s been one of the creative leads on Disney+ Hotstar, McDonald’s, Gulf Oil, Johnson’s Baby, HBO, Lipton and Volkswagen.
Harshad Rajadhyaksha has been a passionate member of India’s advertising creative fraternity for the past 24 years. One of the most awarded creatives in the industry, he currently serves as the Chief Creative Officer at Ogilvy India.
Jake Tesoro joined FCB Manila back in 2016 and continues to serve as its CCO. He has worked on numerous brands and categories dating back to his previous stints in Saatchi & Saatchi, J Walter Thompson, Lowe Shanghai, and TBWA/SMP.
Josy Paul started BBDO India from the backseat of his car in 2008. He lives by the mantra, "Think like the navy, deliver like the pirates." Josy is one of the most respected, renowned and celebrated creatives in India.
Juliana Paracencio is a Brazilian-born, international creative with experience in 3 different continents. Since March 2020, she is the Global Creative Director at Ogilvy UK, working on the Unilever portfolio, and focusing on the global Dove brand.
Krishnan Menon is currently Chief Client and Growth Officer at Wunderman Thompson APAC. Krishnan is a consumer-obsessed, brand-junkie who is passionate about creating meaningful brand experiences.
For over 20 years, Laura has enhanced the advertising industry through her fresh and pioneering spirit. Laura is recognised globally as an innovator and industry leader, described by The Guardian as “a digital female icon”.
In a career spanning nearly 3 decades, Malvika has successfully partnered with clients in building famous brands across agencies like Ogilvy, Grey, Dentsu and her independent venture Tomorrow Creative Lab.
For over 15 years now, Pallavi Chakravarti has worked on a list of clients that include global players such as Facebook, Uber, P&G, Unilever, General Mills, Pepsi, and Airtel as well as local giants like ToI, Marico, ITC and others.
Ranked No. 3 in Campaign Brief Asia’s Most Awarded Creative Directors in the country, Parixit is credited with transforming TBWA into one of the most awarded agencies in India, including winning the coveted Black Elephant.
Partha Sinha is an alumnus of IIT Kharagpur and IIM Ahmedabad. In his over 30-year career, Partha had been a Nuclear Design Engineer, a Banker, a Strategy and Marketing head of Ad, Media and Internet cos.
Rajiv Rao fell in love with advertising while watching ads on TV. After art school and stints at agencies include Publicis Ambience, he joined Ogilvy, where he spent 18 years. He moved to directing full time in 2017 with Nirvana Films.
Robert Godinho brings over 25 years of media and advertising experience, including founding his company Whitebalance, which was acquired by S4 capital in 2019 to leading creative teams at NDTV and CNN-IBN.
Sandipan’s been practicing advertising and communications for 22 years now. His stints with leading networks like Saatchi & Saatchi, BBDO and GREY have shaped his view of how advertising can positively impact businesses.
Satbir Singh gave up pursuing a degree in law halfway through the course to join advertising, a career that ultimately led to founding Thinkstr. You should meet him in the middle of a campaign development.
Senthil’s advertising roller coaster ride began 20 years ago when he switched lanes from Rocket Science to Common Sense. One of the most awarded Indian creatives, his campaigns are recognised globally.
Shagun Seda is the Director of Creative Marketing for Films and Series at Netflix India. Over the last four months, she's been leading the next exciting phase of creativity and connection with consumers at Netflix.
Previously NCD at Mullen Lintas, Shriram is regarded as one of finest creative talents in Indian advertising today; having created outstanding work on Dream 11, Flipkart, Google, Xiaomi, Havell’s, Pepsodent, Axe, and many more.
Sneha Iype Varma currently serves as the Executive Producer and Partner as Nirvana Films. As one half of the Director - Producer duo that founded 'Nirvana Films' in 2001, Sneha has produced over 500 films this far.
Big Momma Productions LLP, a pure beauty & fashion production house was founded by Sohini Dasgupta with the singular intent to create gorgeous commercials made with loads of love and care.
Srividya Sankaran studied to be an art director only to become a copywriter by chance. With over 11 years of experience, she has worked on brands including Volkswagen, McDonald’s, Cadbury, Myntra, Shoppers Stop, and many more.
The Kyoorius ‘Shadow Juror’ Program
As our contribution to helping talented young professionals, and finding the next creative leaders, Kyoorius has launched the ‘Kyoorius Shadow Juror Program.’ Under this program, each juror nominates one young professional as a 'Shadow Juror’. The ‘Shadow Jurors’ will be able to watch the entire jury deliberations, but will not be able to comment or interrupt the proceedings.
What started off as a torrid love affair with advertising is now a full blown marriage. With just over a decade in the business, Adarsh is still as starry eyed about the industry as he was when he started.
Shadowing Lizi Hamer, Alessia Ferrier has had an insatiable curiosity of the world, that has taken her across agencies from Italy to Argentina, and then to Australia, before joining the dream team at Octagon.
Shadowing Laura Jordan Bambach, Angela Harding has, in her years as a creative, worked on everything from high fashion to false teeth, creating fully integrated campaigns for Hugo Boss, Lacoste, GSK, M&S, Pringles, and more.
Shadowing Senthil Kumar, Ashish Pathak won the Cannes Young Lions competition in 2003, and the first Indian at the Cannes Lions Roger Hatchuel Academy. Since then, he has won more than 40 creative awards, including at D&AD and Cannes.
“The latter half of Han & Becks” is what the Bio section of Becky’s LinkedIn profile says. Becky joined Ogilvy UK in July 2018, and holds a Bachelor’s Degree in Advertising from the University for The Creative Arts.
Shadowing Gautam Reghunath, Binaifer Dulani is a Creative Director at Dentsu Webchutney, and part of the leadership at Indian Creative Women. She has shaped the narrative for brands such as Google India, Uber, Flipkart, Hotstar and more.
Shadowing Robert Godinho, Gayatri Sethi works towards growing domestic clients with the new MediaMonks offering and helping with expanding the organisation in India to cater to production and advertising requirements.
Hannah Bituin is a junior Art Director who started her career in advertising in 2017. Her experience involved creating ideas at JWT Philippines and London, VCCP, and Leo Burnett. She’s currently making great work at Ogilvy London.
Shadowing Rajiv Rao, Harshad Salian currently serves as an ACD at Ogilvy Bangalore. He has been in this industry for the past 11 years and has worked with many major brands like Vodafone, Bingo, Magnum Ice Creams, Amazon, etc.
‘Juneston’ as a name only exists on documents that still need KYC updation. Near and dear ones call and know him as ‘June’. He has been around the industry for over 14 years, and doesn’t see himself moving out anytime soon.
Shadowing Chockalingam S, Krishnan KN joined advertising after dabbling in a career as a CA. From learning to walk the office dog to writing a client's 20th wedding anniversary letter, he's done it all in his little stint in the mad ad-world.
Shadowing Anusheela Saha, Moumita Pal is a lockdown 2020 mother, a pineapple-on-pizza hater, a die-hard biryani lover, and one of the youngest Creative Directors at FCB Ulka. She never wears a cookie-cutter attitude.
Shadowing Pallavi Chakravarti, Neeraj Kanitkar currently serves as a Senior Creative at Taproot Dentsu. He has created insightful campaigns for brands such as Airtel, American Tourister, Disney India, Mumbai Mirror, Uber, and many more.
Shadowing Srividya Sankaran, Priyanka Joshi has helped create work that has been awarded at Cannes Lions, One Show, Kyoorius and DMA International ECHO, to name a few. She has also been part of the "See It, Be It” programme.
Shadowing Aditya Kanthy, Rahul Arcot prefers to be called ‘Arcot’, so that 7 other people in the room don’t look up, every time someone calls out his name. Arcot has spent over a decade in advertising, and a quarter of it, at DDB.
Shadowing Sneha Iype Varma, Ramya Rao is blessed with a natural ability to multitask and organise. Producing comes naturally to Ramya, and she has worked with reputed ad production houses in her over 15 year career.
Shadowing Ajay Gahlaut, Ranadeep Dasgupta currently serves as Executive Creative Director at Publicis, Delhi. He has previously worked with agencies such as 82point5, Ogilvy India, Rediffusion Y&R and Bates India.
Shadowing Ashish Khazanchi, Ricardo Vaz says he is a copywriter, though the official title may have changed over the years to an ACD. The formats definitely have changed. But luckily for him, the process is still the same.
Shadowing Merlee Cruz-Jayme, Sanket Audhi has led digital creative work for brands like Swiggy, Airtel, Twitter, Flipkart, Fastrack, Wildcraft, Google and more. Work that’s helped him win several accolades and awards in the last 3 years.
Shadowing Josy Paul, Shruthi Subramaniam currently serves as Senior Creative Director at BBDO India. She has previously worked with agencies such as Famous Innovations, Metal Communications and McCann Worldgroup.
Shadowing Deepa Geethakrishnan, Shyam Nair has, for the last 10 years, wrangled with the same question over and over again, what is advertising? He’s tried to answer it on TV, in print, on digital and through technology.
Shadowing Malvika Mehra, Sneha Iyer is a multidisciplinary Creative Lead at Kulture Shop and believes that design can be used for good to uplift society and the artist community. She has worked with several artists and brands.
12 years since he started off in advertising, Sourabh Dubey is now a Creative Director at DDB Mudra, Mumbai. He began his journey as an intern at McCann, followed by stints at Scarecrow, JWT and Leo Burnett.
Shadowing Tripti Lochan, Stuti Trikha is a passionate and quick-witted creative, who loves to innovate, as much as she loves to ideate. Her mantra - Observation is the difference between a good and a great creative.
Shadowing Harshad Rajadhyaksha, Tanuja Bhat is at heart, an experience-collector. She stumbled into advertising, and has spent several years learning, unlearning and relearning across categories.
Shadowing Shagun Seda, Venkatesh Harinathan currently serves as Manager - Creative Marketing for the Film and Series Marketing Team at Netflix, India. He has over 10+ years of content, marketing and entrepreneurial experience.
Meet The Jury For The Zee Equality Awards
Created in collaboration with Indian Creative Women, the Purple Elephant recognises and rewards work that has addressed and impacted gender inequality in India through innovative thinking. The work may include powerful representation of gender, and should set out to create a positive impactful change.
In its quest for gender equality, and in further collaboration with Indian Creative Women, Kyoorius has also added a new guideline for the judging process from this year on. This guideline aims to filter out any work that objectifies women, shows overt sexualization, has unrealistic beauty standards and shows women in harmful gender stereotypes. Jury members can decide if the work is sexist beyond the above-mentioned considerations too.
The first-ever Purple Elephants were awarded at the #KCA21 Awards Night.
Punit Goenka
MD & CEO, Zee Entertainment Enterprises Ltd.
Being the MD and CEO of Zee Entertainment Enterprises Ltd., Punit has been extremely successful in enhancing the company’s performance and in driving the company towards its set goals. His futuristic vision and sharp acumen in the new media domain, has led the company to a global stature today.
Punit is also responsible for expanding the company’s international presence across 190 countries, and its reach to over 1.3 billion viewers. Punit is also listed amongst the top 100 CEOs of India, in a study published by Business Today.
Shereen Bhan
Managing Editor, CNBC-TV18
Shereen Bhan is an Indian journalist and news anchor. She is the Managing Editor of CNBC-TV18. Shereen Bhan has an experience of 15 years, 14 of which were spent in tracking corporate, policy news and events that defined the business landscape in India. She began her career working as a news-researcher for Karan Thapar in his production house Infotainment Television. After a stint with UTV's News and Current Affairs division, she joined CNBC-TV18 in December 2000. She has been responsible for breaking a range of news stories that have redefined the Indian economic landscape in recent times and has interviewed some of the biggest names in business and politics. She is also known for her marquee shows including Young Turks, Overdrive, Ministers Of Change and What Women Really Want, amongst others.
Suresh Narayanan
Chairman & MD, Nestlé India
Suresh Narayanan joined the Board of Directors of Nestlé India Limited as Managing Director from 1st August, 2015. Mr. Suresh Narayanan holds a Master’s Degree in Economics from the Delhi School of Economics. He has a Diploma from the IMD Program for Executive Development and has participated in the Nestlé Leadership Program of the London Business School.
He has over 30 years of rich and exhaustive experience in the FMCG Industry and has held senior management and top leadership roles in leading global companies. Mr. Narayanan was Chairman and CEO of Nestlé Philippines prior to joining Nestlé India as Managing Director.
Swati Bhattacharya
CCO, FCBUlka
Swati’s work is an ode to the joys and tragedies of life, and the myriad roles that brands play in inspiring us to rise above and embrace the best versions of ourselves.
This is driven by belief. The belief that peoples and brands are one – a singularity purposed to inspire in the present, a sense of conviction to be a part of the enduring human story, and in the future to forge their own trails with the brands they love.
This belief echoes in her campaigns. Her campaigns are not just marketing platforms but edifices to human stories that inspire and encourage us to pay it forward.
Varsha Chainani
Sr VP - Group Communications,
Mahindra Group
Varsha Chainani is Sr. Vice President - Group Communications at the Mahindra Group and is responsible for building their reputation, globally. She is a Communications and Marketing strategist with over 30 years of experience across various facets of Communications – Reputation Management, Public Affairs, Media Relations, Employee Communications and Content Management, Crisis Management, Brand Building, Marketing, and Corporate Social Responsibility. She has helped industry-leading global organizations like Abbott, IBM and Indian Hotels Company Ltd. work through change and achieve growth, enhance & protect reputation and build brand image.
2021 KYOORIUS CREATIVE AWARDS
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